Addressing Saudi Arabia's sports infrastructure ambitions, FSB Sports Show Riyadh concludes a successful launch with 13,110 visitors in attendance
Professionals working across stadiums, public parks, schools and large-scale urban projects sourced fit-for-purpose, ready-to-deploy solutions at the event
Industry leaders, including AtkinsRéalis, Levelz Gaming Group, Labosport Group, Apex Management and the IAKS – International Association for Sports and Leisure Facilities, drove technical discussions at Saudi Sports & Leisure Summit and ActiveSpaces 360
Driven by the launch edition’s success, the second edition is set to take place from 15 – 17 June 2026
Riyadh, Saudi Arabia | 2 July 2025: The first edition of FSB Sports Show Riyadh successfully concluded, establishing itself as Saudi Arabia’s largest trade event dedicated to sports infrastructure, leisure facilities and public spaces. Launched in the lead-up to landmark events like the 2029 Asian Winter Games and FIFA World Cup 2034, the exhibition has been timely in meeting the surging demand for sports infrastructure in the Kingdom, further aligning with Saudi Arabia’s Quality of Life Program and ongoing stadium and recreational facility development as part of Vision 2030.
Supporting Saudi Arabia’s sports agenda
FSB Sports Show Riyadh, co-located with International Hardware Fair Saudi Arabia drew significant turnout from government stakeholders, real estate developers, consultants and leisure operators, welcoming 13,110 attendees and reflecting the depth of interest in sports-led urban transformation. Visitors included professionals working across stadiums, public parks, schools, and large-scale urban projects, all actively seeking fit-for-purpose, ready-to-deploy solutions.
With packed aisles and a busy show floor, the debut edition highlighted how sports and leisure infrastructure is becoming a central pillar in Saudi Arabia’s Vision 2030 ambitions. Furthermore, the ‘Sport for All’ strategy by the Kingdom’s government helps promote physical activity, inclusion, and community well-being by expanding access to sports facilities and encouraging participation across all age groups – from popular sports to public urban sports programmes.
Diverse exhibitor line up and product innovation
The 2025 edition featured 200 exhibiting companies and brands, with participation from both local and international exhibitors across key product categories, including playground and leisure facilities, urban design and architecture, sports surfaces, pool/spa fitting equipment and sports facilities and equipment. Dedicated country pavilions, including China and Türkiye showcased innovative solutions in sports flooring, artificial turf, aquatic technologies, outdoor fitness parks, modular structures, urban seating and more. Besides these pavilions, Italy presented the strongest European participation with 13 exhibitors.
Prominent exhibitors included Al Yamama Company for Trading and Contracting, a leading Saudi Arabian firm specializing in construction, facility management and infrastructure development; Greenfields, a global specialist in high-performance synthetic turf systems participating from the Netherlands; and NAFFCO, the world’s leading producer and supplier of top-tier firefighting equipment, protection systems, fire alarms, security and safety engineering systems and more, among others.
Driving strategic dialogue and technical excellence
The Saudi Sports & Leisure Summit addressed key themes such as smart facility management, climate-adaptive design and sustainable and adaptive infrastructure. Speakers from Saudi Sports for All Federation, AtkinsRéalis, Saudi Sports Professionals Network and Levelz Gaming Group led discussions that brought together consultants, policymakers and investors focused on reshaping Saudi Arabia’s sports infrastructure through inclusive and accessible spaces.
The two-day feature, ActiveSpaces 360, explored practical conversations and discussions on topics including, modular builds, synthetic turf quality, urban activation, and inclusive space planning. Notable speakers included Hussein Madi, Chief Executive Officer, Apex Management; Klaus Meinel, Secretary General of IAKS International; Stefan Diderich, Director General, ESTC - EMEA Synthetic Turf Council; Prof David James, Chief Executive Officer, Labosport Group; and Tom Pinnington, Director, The Sports Consultancy. On 17 June the ActiveSpaces 360 Sessions were partnered by the IAKS – International Association for Sports and Leisure Facilities and the ESTC - EMEA Synthetic Turf Council.
Looking ahead to 2026
With the quality of buyers, active product sourcing and strong industry participation exceeding expectations this year, FSB Sports Show Riyadh, organized by dmg events in partnership with Koelnmesse, will return from 15–17 June 2026.
Commenting on the success of the launch event, Muhammed Kazi, Senior Vice President – Construction, dmg events, said: “The response to the first edition of FSB Sports Show Riyadh has been phenomenal. It’s clear there’s a real need for a dedicated trade event that brings together sports infrastructure suppliers and decision-makers, especially as Saudi Arabia accelerates its investments in wellness and active living. We look forward to growing the event even further in 2026 in partnership with Koelnmesse.”
Denis Steker, Senior Vice President, Koelnmesse GmbH, added: “We are delighted with the success of the launch edition. FSB Sports Show Riyadh has proven to be the perfect extension of our global edition “FSB Cologne” for this thrilling region. By connecting international solution providers with Saudi Arabian decision-makers, FSB Sports Show Riyadh has established its role as a go-to sourcing trade exhibition for the Kingdom’s sports infrastructure investment drive. The 2026 edition, in collaboration with dmg events, will continue building valuable bridges between international innovation and local transformation in Saudi Arabia’s sports, leisure facilities and public spaces industry.”
About FSB Sports Show Riyadh
FSB Sports Show Riyadh is Saudi Arabia’s leading trade fair dedicated to the development of sports infrastructure, leisure facilities and public spaces. Organized by dmg and Koelnmesse, the inaugural edition took place from 16–18 June 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), co-located with International Hardware Fair Saudi Arabia. The event brings together key decision-makers, government representatives, urban planners and suppliers to explore the latest innovations shaping the Kingdom’s future of public spaces, sports and leisure facilities.
For more information, visit: https://www.fsb-riyadh.com/
About dmg events:
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. We aim to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape.
dmg events has operated in the Kingdom of Saudi Arabia since 2011, with offices in Riyadh and Jeddah and a portfolio over 30 international events.
With a presence in over 25 countries and organizing over 115 events annually, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors and design, energy, coatings, entertainment and transportation sectors.
To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.
Our flagship events include Big 5 Global, Big 5 Construct Saudi, ADIPEC and Gastech. For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc DMGT, www.dmgt.co.uk.
About Koelnmesse
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces.
Alongside the new trade fair duo imm cologne and interior design days cologne (idd cologne), other formats hosted at the trade fair hub of Cologne such as ORGATEC, interzum, FSB, spoga+gafa and aquanale are among the most internationally renowned and established industry gatherings.
These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries' supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.
To complement the events in Cologne, Koelnmesse is constantly strategically expanding its portfolio in key growth markets around the globe. Its foreign trade fairs include La Feria De Diseño Medellín - powered by imm cologne in Colombia, the shows of the ORGATEC brand family with ORGATEC TOKYO in Japan, ORGATEC India in Mumbai and ORGATEC WORKSPACE Saudi Arabia in Riyadh, as well as the trade fairs of the interzum brand family: interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia and interzum forum italy in Bergamo. The “Living, Contract and Public Spaces” portfolio also includes the FSB Sports Show Riyadh in Saudi Arabia.
Further information: https://www.fsb-cologne.com/trade-fair/fsb/fsb-worldwide/
Riyadh, Saudi Arabia | 17 June 2025: The inaugural editions of International Hardware Fair Saudi Arabia and FSB Sports Show Riyadh officially opened at the Riyadh International Convention and Exhibition Center (RICEC), welcoming industry professionals from across the Kingdom. The events are jointly organized by dmg events and Koelnmesse, bringing together international and regional manufacturers, suppliers and sector specialists under one roof. The openings were marked by the presence of Gerald Böse, President & CEO, Koelnmesse and Matt Denton, President, dmg events.
Speaking on the successful opening of the events’ debut editions, Gerald Böse said: “Launching both FSB Sports Show Riyadh and International Hardware Fair Saudi Arabia with dmg events marks a significant step in connecting global expertise with Saudi Arabia’s rapidly advancing sectors. From sports infrastructure to industrial tools, these events reflect the Kingdom’s Vision 2030 ambitions and the strong demand for specialized, future-ready solutions.”
Commenting on the occasion, Matt Denton said: “The success of both launches demonstrates the market’s need for focused, high-impact trade events. Partnering with Koelnmesse has allowed us to create specialized, niche trade events that not only highlight industry progression but also enable real business exchange, directly supporting Saudi Arabia’s development goals under Vision 2030.”
Supporting local industrial growth at International Hardware Fair Saudi Arabia
Making its debut in the Kingdom, International Hardware Fair Saudi Arabia brings together over 200 exhibitors and brands across product sectors such as tools, fasteners, building materials, construction equipment and industrial supplies. Some of the exhibiting brands include, Albawardi Tools & Hardware, Truper, Yato Tools (Jiaxing), Genergy Power Products, Gong Fong Enterprise and Pecol. The event is designed to meet the procurement needs of professionals across the construction, manufacturing and infrastructure industries.
Modelled after the long-established EISENWARENMESSE – International Hardware Fair Cologne, the Riyadh edition provides direct access to sourcing opportunities for professionals in Saudi Arabia’s rapidly growing hardware and tools sectors. The event also includes live product demonstrations at the Demo District; Guess the Gear, where participants identify tools by sound for a chance to win prizes; and the Hardware Hero Challenge, featuring one-handed hammering and speed drilling competitions.
Showcasing solutions for sports and public spaces at FSB Sports Show Riyadh
Running alongside International Hardware Fair Saudi Arabia and building on the legacy of the renowned FSB Cologne, FSB Sports Show Riyadh focuses on sports infrastructure, fitness courts, leisure facilities and public spaces. With over 200 exhibitors and brands including Greenfields, Kotobuki Seating Group, Soft Surfaces General Contracting, Syngenta Asia Pacific, Yardex and Cypex, the show supports the Kingdom’s plans to develop inclusive and modern environments for community wellness and active living.
Combining advanced engineering with luxury features, the event attracted visitors to TeleiosX, providing a hands-on opportunity to engage in competitive, full-motion racing directly on the show floor. Another standout feature drawing strong visitor interest is the Virtual Golf Simulator, presented by Marafei Almarefah, which blends sport and technology through an interactive experience using VR, AR and advanced projection systems.
A key feature of the event, the FSB Sports & Leisure Summit, concluded successfully on opening day, bringing together high-profile speakers from across the sports, wellness and urban planning spectrum. One of the highlights was a panel discussion on designing facilities for sustainability & wellness, where the panellists collectively emphasized the need to integrate resource-efficient systems and wellness-driven design for future-ready sports infrastructure.
International Hardware Fair Saudi Arabia and FSB Sports Show Riyadh run from 16 – 18 June 2025 and are open to industry professionals. Attendees can register for at: www.hardwarefair-saudi.com | www.fsb-riyadh.com
About dmg events:
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. We aim to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape.
dmg events has operated in the Kingdom of Saudi Arabia since 2011, with offices in Riyadh and Jeddah and a portfolio over 30 international events.
With a presence in over 25 countries and organizing over 115 events annually, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors and design, energy, coatings, entertainment and transportation sectors.
To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.
Our flagship events include Big 5 Global, Big 5 Construct Saudi, ADIPEC and Gastech. For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc DMGT, www.dmgt.co.uk.
About Koelnmesse
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces.
Alongside the new trade fair duo imm cologne and interior design days cologne (idd cologne), other formats hosted at the trade fair hub of Cologne such as ORGATEC, interzum, FSB, spoga+gafa and aquanale are among the most internationally renowned and established industry gatherings.
These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries' supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.
To complement the events in Cologne, Koelnmesse is constantly strategically expanding its portfolio in key growth markets around the globe. Its foreign trade fairs include La Feria De Diseño Medellín - powered by imm cologne in Colombia, the shows of the ORGATEC brand family with ORGATEC TOKYO in Japan, ORGATEC India in Mumbai and ORGATEC WORKSPACE Saudi Arabia in Riyadh, as well as the trade fairs of the interzum brand family: interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia and interzum forum italy in Bergamo. The “Living, Contract and Public Spaces” portfolio also includes the FSB Sports Show Riyadh in Saudi Arabia.
FSB Sports Show Riyadh spotlights 200 exhibitors powering next-gen sports & leisure solutions for Saudi Arabia’s urban future
Riyadh, Saudi Arabia | 4 June 2025: Saudi Arabia’s ambitious plans for world-class sports infrastructure and recreation spaces are gaining momentum, supported by over $2 billion in committed investments and a projected $5.9 billion in sports sector revenue by 2030. With major international sporting events, including the Asian Cup 2027, Riyadh Expo 2030 and FIFA World Cup 2034 on the horizon, the Kingdom is accelerating development as part of Vision 2030. Aligned with this ambition, the debut edition of FSB Sports Show Riyadh is set to welcome thousands of industry leaders and professionals from 16–18 June at Riyadh International Convention & Exhibition Center.
Organized by dmg events in collaboration with Koelnmesse, the event brings the internationally renowned FSB – International Trade Fair for Public Space, Sports and Leisure Facilities brand to Saudi Arabia for the first time, creating a dedicated business and networking platform for the Kingdom’s fast-evolving sports and recreation landscape.
“From active cities and giga projects to school playgrounds and public parks, Saudi Arabia is transforming how it designs and delivers spaces for sports, wellness and recreation,” said Muhammed Kazi, Senior Vice President – Construction, dmg events. “FSB Sports Show Riyadh has been developed to address this evolution and enable connections that can support long-term sector growth.”
“FSB is the international benchmark for innovations in sports and leisure facilities. As Saudi Arabia scales up investment across public parks, playgrounds or stadiums to increase the health and well-being of the public, now is the ideal time to bring this event to Riyadh,” said Denis Steker, Senior Vice President - International, Koelnmesse. “Together with dmg events, we’re proud to create an environment where industry leaders can exchange expertise, showcase capabilities and form long-term, sustainable partnerships.”
Shaping Saudi Arabia’s next generation of active spaces
With public health, youth development and tourism among the key Vision 2030 priorities, FSB Sports Show Riyadh prioritizes integrated sports and wellness zones within giga projects, boosting green spaces in cities. The opportunities presented at the exhibition further encourage private sector investment in fitness, aquatics and leisure infrastructure.
Across three days, the event will showcase equipment, flooring, turf, gym and fitness systems, playgrounds, outdoor furniture, water technologies, smart sports facilities and urban well-being solutions from both international pioneers and regional specialists. Some of the prominent participating brands include Asharqiyah Cables, a Saudi Arabian manufacturer specializing in control, instrumentation, low-current and fire-resistant cable; Yardex, a global artificial grass manufacturer providing high-quality synthetic turf for sports and landscaping applications; Bejadin, a Saudi Arabian focused on safety, electro-mechanical services and smart building solutions; and BSG, Polish company specializing in chemical component manufacturing and industrial solutions, among others, covering the needs of planners and buyers from municipalities, education, hospitality, defence and entertainment sectors.
Decision-makers from across Saudi Arabia are actively seeking a robust sports infrastructure, durable equipment, playgrounds and leisure facilities that meet both quality and quantity demand. As the event approaches in under two weeks, visitors will have the opportunity to network with decision-makers from companies including Ministry of Sport, Ministry of Education, NEOM, Diriyah Gate Development Authority, Royal Commission for Riyadh City and General Entertainment Authority, among others.
“Saudi Arabia’s sports sector is growing rapidly, evolving in scope and sophistication. We now see demand for more integrated and digitally enabled facilities that cater to every age group, community type and use case. FSB Sports Show Riyadh allows us to meet new clients, strengthen existing partnerships and deliver solutions built for the industry requirements, catering to our country’s vision,” said Ahmed Al-Omair, Chief Executive Officer, ORF Construction Chemical Solutions.
“Saudi Arabia offers unmatched potential in the sports and leisure space, given the country’s ambitious plans and the planned sporting events in the upcoming years. This show gives us the right stage to engage with buyers and developers who are actively working towards building the country’s physical and recreational infrastructure,” said Genny Logan, General Manager, Faris Group.
Exclusive insights from key stakeholders
FSB Sports Show Riyadh will host two insightful content features, Saudi Sports & Leisure Summit and ActiveSpaces 360, both designed to explore the evolving demands of Saudi Arabia’s sports infrastructure and leisure landscape. From future stadiums and recreational complexes to community activation and smart city integration, these sessions offer in-depth discussions tailored to a rapidly evolving market.
Taking place on the first day of the event, 16 June, Saudi Sports & Leisure Summit will spotlight public-private collaboration, adaptive venue design, safety and smart facility management. Some of the top speakers sharing insights at the summit include Alanood Alothaimeen, Director of Strategy and Policies, Saudi Sports for All Federation; Paul Goodall, Associate Principal, Populous; Yehia Madkour, Middle East Director, Perkins & Will; John Seed, Group Director Strategy and Development, Dar Al Riyadh; among others. Key sessions will explore themes such as sustainable wellness-focused sports spaces, legacy-driven & multi-use venue design and global trends shaping the future of sports and leisure infrastructure.
Running on 17 and 18 June, ActiveSpaces 360 will feature expert-led discussions on the design, construction and management strategies for urban and multi-use sports spaces. With speakers, including Tom Pinnington, Director, The Sports Consultancy, United Kingdom; Paul Rigby, Partner, FaulknerBrowns Architects, United Kingdom; Klaus Meinel, Secretary General, IAKS – International Association for Sports and Leisure Facilities; and Luis Guimaraes, Senior Manager at Alvarez & Marsal, among others, visitors will gain diverse insights from global and regional perspectives. Key sessions will cover sustainable maintenance and cleaning of synthetic surfaces, unlocking the social value of elite sports facilities and the latest innovations driving surface resilience and performance. From schools to stadiums, these forward-looking talks aim to equip stakeholders with strategies aligned with Vision 2030’s focus on smart, inclusive and sustainable active environments.
FSB Sports Show Riyadh is sponsored by Doka (Theatre Sponsor), with partners including Al Yamama (Sports Facilities Solutions Partner), Syngenta Turf & Landscape and Naffco (Founding Partners), AHK (Knowledge Partner), AIA Middle East (Architecture Partner), IAKS and ESTC (ActiveSpaces 360 Session Partners), Marafei Almarefah (Golfing Partner) and Teleiosx (Racing Partner).
About FSB Sports Show Riyadh
FSB Sports Show Riyadh is Saudi Arabia’s leading trade fair dedicated to the development of sports infrastructure, leisure facilities and public spaces. Organized by dmg and Koelnmesse, the inaugural edition takes place from 16–18 June 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), co-located with International Hardware Fair Saudi Arabia. The event brings together key decision-makers, government representatives, urban planners and suppliers to explore the latest innovations shaping the Kingdom’s future of public spaces, sports and leisure facilities.
About dmg events:
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. We aim to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape.
dmg events has operated in the Kingdom of Saudi Arabia since 2011, with offices in Riyadh and Jeddah and a portfolio over 30 international events.
With a presence in over 25 countries and organizing over 115 events annually, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors and design, energy, coatings, entertainment and transportation sectors.
To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.
Our flagship events include Big 5 Global, Big 5 Construct Saudi, ADIPEC and Gastech. For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc DMGT, www.dmgt.co.uk.
About Koelnmesse
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces.
Alongside the new trade fair duo imm cologne and interior design days cologne (idd cologne), other formats hosted at the trade fair hub of Cologne such as ORGATEC, interzum, FSB, spoga+gafa and aquanale are among the most internationally renowned and established industry gatherings.
These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries' supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.
To complement the events in Cologne, Koelnmesse is constantly strategically expanding its portfolio in key growth markets around the globe. Its foreign trade fairs include La Feria De Diseño Medellín - powered by imm cologne in Colombia, the shows of the ORGATEC brand family with ORGATEC TOKYO in Japan, ORGATEC India in Mumbai and ORGATEC WORKSPACE Saudi Arabia in Riyadh, as well as the trade fairs of the interzum brand family: interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia and interzum forum italy in Bergamo. The “Living, Contract and Public Spaces” portfolio also includes the FSB Sports Show Riyadh in Saudi Arabia.
RIYADH: Saudi Arabia has unveiled a major initiative to open up key sports venues to private sector investment, signaling a significant step forward in the Kingdom’s efforts to transform the industry.
Announced by the Ministry of Sport, the Sports Facilities Investment Project offers private investors access to three of the nation’s premier sports complexes: King Abdullah Sports City and Prince Abdullah Al-Faisal Sports City in Jeddah, and King Abdulaziz Sports City in Makkah.
Under the initiative, a range of five-year renewable contracts will be made available, the Saudi Press Agency reported. These include naming rights, leasing arrangements for non-match day use, and contracts to manage, operate, and maintain the venues.
The move supports Vision 2030, Saudi Arabia’s national strategy to diversify its economy and position the country as a global destination for sports, tourism, and entertainment.
With the 2034 FIFA World Cup on the horizon, the government is stepping up efforts to attract private capital into its burgeoning sports sector.
According to SPA, the initiative is part of “modern operational models that aim to raise facility efficiency, improve service quality, broaden commercial opportunities, and enhance the fan experience.”
Saudi Arabia’s sports industry is currently valued at $8 billion and is projected to grow to $22.4 billion by 2030, fueled by investments in sports clubs, academies, facilities, and equipment.
The government has already identified 20 high-priority investment opportunities within the sector, with a combined potential value of up to $20 billion.
Hosting the 2034 World Cup is expected to further accelerate this growth, with forecasts indicating over 10 million international visitors, 1.5 million new jobs, and an economic boost of $9 billion to $14 billion to the national GDP. The tournament will be staged across 15 stadiums in cities including Riyadh, Jeddah, Alkhobar, Abha, and the futuristic city of NEOM.
Interested investors are encouraged to submit proposals via the government’s “Furas” investment portal during the designated application period.
Officials described the project as a strategic gateway into one of the Kingdom’s most dynamic and fast-growing industries.
FSB Sports Show Riyadh capitalizes on Saudi Arabia’s $2.7 billion sports infrastructure, fuelling growth for the Kingdom’s leisure and sports industry
Riyadh, Saudi Arabia: In response to Saudi Arabia’s unprecedented investment in sports infrastructure, dmg events and Koelnmesse have partnered to bring FSB Sports Show Riyadh – a satellite event of the leading trade fair FSB (Cologne, Germany) to the Kingdom. The inaugural edition of the event will take place from 16 – 18 June 2025 at the Riyadh International Convention and Exhibition Center (RICEC), welcoming industry professionals to explore key trends, discover innovations, exchange ideas with industry partners and find the right solutions for their current projects displayed by more than 200 exhibitors.
Saudi Arabia is gearing up to host major sporting events like the FIFA World Cup 2034 and the Asian Winter Games in 2029. To support this, the Ministry of Sport, backed by the Saudi Royal Joint Ventures Foundation, has committed $2.7 billion towards building stadiums, leisure facilities and public spaces. This investment is part of the Kingdom’s broader goal to become a leading international sports hub. In line with these ambitions, FSB Sports Show Riyadh will launch as the Kingdom’s largest trade fair focused on the development of the sports and leisure sector and shaping the future of public spaces and urban living environments.
Advancing Saudi Arabia’s sports and leisure sectors
With Vision 2030, Saudi Arabia is transforming its sports and leisure industries to align with its broader economic diversification goals. FSB Sports Show Riyadh highlights global innovations, supporting strategic partnerships, with a focus on sports infrastructure, leisure facilities and public spaces. As the Kingdom bids for major championships, the event will showcase advancements in stadium construction, accessibility, urban planning and sports technologies.
"Saudi Arabia’s sports sector is on an exciting journey, with a market value projected to grow from $8 billion today to $22.4 billion by 2030 (Source: SURJ Sports Investment). Major sports infrastructure projects and a surge in public and private sector investment power this growth,” said Muhammed Kazi, Senior Vice President – Construction, dmg events. “Our collaboration with Koelnmesse to launch FSB Sports Show Riyadh brings global expertise to this vibrant market, supporting the Kingdom’s 2030 ambitions and creating a launchpad for innovation and partnerships within the country’s booming sports industry."
The event is expected to attract strong interest from key players in the market. Some of the top exhibitors, including Yardex, Greenfields, Coastal Qatar, Gebal Group, City Playgrounds, among others, will highlight integrated solutions in stadium development, safety, urban greenery and more, offering public and private stakeholders a direct avenue to scale their contributions to the sector. Over 200 exhibitors from more than 25 countries, including Poland, China, Germany, Saudi Arabia and the UAE among others will showcase products from planning to asset delivery.
"Koelnmesse is honoured to partner with dmg events to bring FSB Sports Show Riyadh, aligning with the Kingdom’s long-term vision for urban living and public wellbeing. Our research shows that Saudi Arabia’s Vision 2030 goes far beyond major events like the FIFA World Cup 2034, it’s about sustainable investment in grassroots, school and public sports infrastructure to foster health and inspire the next generation," said Denis Steker, Senior Vice President International, Koelnmesse.
CPD-certified learning tailored for impact
Supporting the ongoing development of Saudi Arabia’s sports infrastructure ecosystem, FSB Sports Show Riyadh will host CPD-certified content programmes and Saudi Sports & Leisure Summit, designed to educate, inspire and elevate industry professionals across the sports and leisure landscape.
Attendees can expect curated sessions led by regional and international experts, including economists, investment strategists and more, exploring pressing topics such as sustainable design in sports facilities, inclusive urban planning, emerging technologies and policy frameworks shaping the future of sports infrastructure in Saudi Arabia. With a strong focus on real-world applications and future-ready strategies, these sessions are structured to support the Kingdom’s vision of becoming a global leader in sports and wellness infrastructure.
FSB Sports Show Riyadh will be co-located with International Hardware Fair Saudi Arabia. For more information and to register for the event, visit: https://www.fsb-riyadh.com/
ENDS
For more information, please contact:
Ranju Warrier, Head of Communications – Construction, dmg events
ranjuwarrier@dmgevents.com
Anke Witscher, Marketing Manager International, Koelnmesse GmbH
a.witscher@koelnmesse.de
About FSB Sports Show Riyadh
FSB Sports Show Riyadh is Saudi Arabia’s leading trade fair dedicated to the development of sports infrastructure, leisure facilities and public spaces. Organised by dmg and Koelnmesse, the inaugural edition takes place from 16–18 June 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), co-located with International Hardware Fair Saudi Arabia. The event brings together key decision-makers, government representatives, urban planners and suppliers to explore the latest innovations shaping the Kingdom’s future of public spaces, sports and leisure facilities.
For more information, visit: https://www.fsb-riyadh.com/
About dmg events:
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. We aim to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape.
dmg events has operated in the Kingdom of Saudi Arabia since 2011, with offices in Riyadh and Jeddah and a portfolio over 30 international events.
With a presence in over 25 countries and organizing over 115 events annually, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors and design, energy, coatings, entertainment and transportation sectors.
To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.
Our flagship events include Big 5 Global, Big 5 Construct Saudi, ADIPEC and Gastech. For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc DMGT, www.dmgt.co.uk.
About Koelnmesse
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces.
Alongside the new trade fair duo imm cologne and interior design days cologne (idd cologne), other formats hosted at the trade fair hub of Cologne such as ORGATEC, interzum, FSB, spoga+gafa and aquanale are among the most internationally renowned and established industry gatherings.
These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries' supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.
To complement the events in Cologne, Koelnmesse is constantly strategically expanding its portfolio in key growth markets around the globe. Its foreign trade fairs include La Feria De Diseño Medellín - powered by imm cologne in Colombia, the shows of the ORGATEC brand family with ORGATEC TOKYO in Japan, ORGATEC India in Mumbai and ORGATEC WORKSPACE Saudi Arabia in Riyadh, as well as the trade fairs of the interzum brand family: interzum guangzhou in China, interzum bogota in Colombia, interzum jakarta in Indonesia and interzum forum italy in Bergamo. The “Living, Contract and Public Spaces” portfolio also includes the FSB Sports Show Riyadh in Saudi Arabia.
Further information: https://www.fsb-cologne.com/trade-fair/fsb/fsb-worldwide/
